Pricing Your Home
There is no greater determinant of a quick sale than competitive pricing. Consider this saying: “You can lead a horse to water but you can’t make him drink.” The same holds true for real estate buyers. Brilliant marketing can attract multiple buyers to a property, but it won’t elicit any offers if the property is unrealistically priced. While no seller should leave a real estate closing feeling they left too much money on the table, no seller ever wants to experience the mounting frustration of a property that sits on the market for too long and, showing after showing, receives no offers. Pricing a property for a quick and fair sale is a delicate act that deserves an expert analysis.
Your property will need to be uniquely positioned to create maximum interest and help produce the highest possible financial return.
Although the listing price you place on your property will influence its sale, there are many other factors that come into play. Some of these factors are within your control, others are not.
Factors Not Within Your Control
- Your Property’s Location
- Recent Property Market Values
- Current Economic Indicators
- What comparable properties have sold for
Factors Within Your Control
- Your Property’s Price
- Your Property’s Distinctive and Compelling Attributes
- The physical condition of your property (home and grounds)
- The closing date you prefer
- The ready access to your property for showings
- Being open to creative financing options
- The selection of the real estate sales professional representing you